Burger king - #WTFF
Burger King wanted to get people talking about Burger King’s brand new Satisfries, a lower fat, lower calorie, crinkle-cut french fry, before people even knew Satisfries existed. I worked with inter-agency partners and creative directors to develop the campaign from the ground up. I aided in the acquisition of influencers and the development of photo and digital assets; Personally composed all copy associated with the campaign, including all messaging on #WTFF and Burger King social accounts. I also oversaw the execution of the campaign from launch to finish.
CASE STUDY
In the Fall of 2013, Burger King tasked Big Fuel with one of the agency’s most challenging missions to date: Get people talking about Burger King’s new product Satisfries in social, before people even knew what Satisfries were. Through an unbranded social campaign we were able to garner 42 million organic social impressions. Once the product was revealed, those impressions more than doubled (100+ million organic) and positive sentiment about the brand rose 13% percent.
LANDING PAGE
OOH
INFLUENCER ACTIVATION
SOCIAL
